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Pro Bono or No-no: Weighing Profit with Social Impact

Pro Bono or No-no: Weighing Profit with Social Impact

I’ve been in business more than 12 years and used to believe firmly that pro bono was always a terrible idea. Working without the possibility of receiving money? It’s empirically an uneven energetic exchange! It made no sense to me.  Working in website design and...

Ethical PR: How to Vet Paid Media Opportunities 

Ethical PR: How to Vet Paid Media Opportunities 

What's the difference between normal editorial press coverage and paid coverage? Have you been approached by anyone online or on social media asking if you want to pay to be featured in an article? My clients often wonder if they should do a Paid Media Opportunity....